Lolita fashion and Kawaii is what Fluffy Tori is all about. Brand Director Joëlle (aka Fluffy Kawaii Jo) from Switzerland, Designer Mezzo from Germany and Marketing & Community Manager Edan from France work together to create clothing, accessories and stationery that will make you happy and kawaii "as fluff". We create everything from our ever popular pins, stickers and jewellery, to dresses, jumpers and shoes in all sizes, usually in pastel shades, with cute magical creatures on bright and cheerful themes that will make anyone who wears them smile. Sometimes we also draw on more sophisticated themes of classic and gothic Lolita or create items inspired by pop culture, because we firmly believe that anyone can be both a magical princess and a total nerd. ;)